Ascot Ring

Ascot Marries Tradition With Innovation As Famous Racecourse Rolls Out Ambitious Upgrades

Ascot Marries Tradition With Innovation As Famous Racecourse Rolls Out Ambitious Upgrades

A Big thanks to Forbes Magazine and James Ayles for showcasing some of the groundbreaking work and great partnerships at Ascot racecourse, including ourselves at Looking Glass Media.

‘Vaughan is particularly taken with the prospect of employing augmented reality throughout Ascot.

Using Looking Glass, it would allow customers to use their mobile phones on images to play videos and similar multimedia elements. Vaughan hopes such additions will add more value to days out at the course.’

Read the complete article here which includes other groundbreaking technology.